Step 1: Look back on past work
Step 2: Decide I could do better
Step 3: Rework, rewrite, and revive
Step Up: The Audience Analysis Chart and Tips for SciComm
I used to dream of standing up at rallies for climate change denial or posting to anti-vaxx message boards. Global warming emissions plummet, vaccination rates soar, and scientists become the new celebrities. I still dream of these impacts, but not quite so idealistically. Changing behaviour takes more than an eloquent speech. One of the most…