The Anxious Scientist

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Step 1: Look back on past work

Step 2: Decide I could do better

Step 3: Rework, rewrite, and revive

Step Up: The Audience Analysis Chart and Tips for SciComm

Step Up: The Audience Analysis Chart and Tips for SciComm

I used to dream of standing up at rallies for climate change denial or posting to anti-vaxx message boards. Global warming emissions plummet, vaccination rates soar, and scientists become the new celebrities. I still dream of these impacts, but not quite so idealistically. Changing behaviour takes more than an eloquent speech. One of the most…

November 28, 2020November 28, 2020

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